How to Write a Reviews to Get a Free Products on Ebay
You hate writing, I know.
Just there's no manner to build a successful eBay business without it –later all you need to write production titles and descriptions. Well, yous can always outsource these tasks IF you're comfy spending the money required only fifty-fifty then – I strongly recommend learning how to write skilful listing titles and descriptions Earlier you beginning outsourcing! Otherwise you lot won't be able to give precise instructions to your writer and will end up with mediocre results.
In today's web log post I want to talk specifically about how to write good titles for your eBay listings!
By skillful I hateful a title that:
- Gives y'all the highest possible position in search results;
- Finer pre-sells your product;
- Makes your listing stand out from the crowd!
You lot may be thinking – what'southward so special most listing titles, they're simple and easy, right? Well, list titles may seem piece of cake simply the question remains why the majority on eBay seem every bit if they've been written by a 3 year erstwhile?
And it's not just the visual of these poorly written listing titles; they besides affect search positions and click-through rates! So they don't just look bad, listing titles directly bear upon your sales! In essence, the list championship and gallery image are the Well-nigh important things in your listings as they determine whether or non a person will click through to read the residuum of your clarification.
So let'southward larn how to write a perfect eBay list title for maximum click-through rates and the best position in search results!
Do's & Don'ts When Writing eBay List Titles!
If you check out eBay'south Aid department on writing skilful listing titles and descriptions, hither's what they suggest y'all SHOULD Practice when writing listing titles:
- Use descriptive keywords to clearly and accurately convey what you lot are selling. You lot tin apply upward to 80 characters. You don't have to utilise all lxxx characters.
- Include the item's brand proper noun, artist, or designer.
- Include particular-specifics. For example, include size, color and condition.
- State exactly what your item is, even if your title repeats the category name.
- Don't use multiple synonyms or plurals. It's non needed for search and may make your title less attractive to buyers.
- Omit punctuation marks and asterisks.
- Don't include 'wow' or 'look'. Buyers don't search for words like these.
- Utilise correct spelling.
- Don't worry about creating a grammatically right judgement.
- Don't overuse acronyms.
- Don't use all caps.
I concord with all of the above! If yous follow these basic guidelines, your list titles will be simply fine! To make them exceptionally skillful, also follow these tips:
1. ALWAYS start your list title with the Primary KEYWORD or at least place it in the outset function of your title. This plays a crucial role in search results. Yous want your product to be mentioned in the Commencement of your title if you lot desire to rank high.
Then for example, if yous sell black covers for the iPhone 5, make sure the words "black", "cover" and "iPhone 5" are in the beginning of your title, like this:
BLACK iPhone 5 Cover | PREMIUM Quality + FREE Screen Protector!
2. Capitalise the commencement letter on most words to make your listing title easy to read.
Take a look at these two titles:
brand new apple ipod for sale, gratuitous aircraft within the uk
&
Make NEW Apple iPod for Sale! FREE Shipping inside the UK!
I don't have to say which of the two to a higher place titles looks better and is easier to read…
Don't over-practice capitalisation though. Only capitalise a few select words, otherwise information technology will look as well chaotic.
3. Capitalise all messages in power words. Power words are usually key phrases that best describe the product for auction OR promote a feature/benefit.
If there's something you want to emphasise, capitalise it. For instance:
Genuine Adobe Elements 11 – BOXED | Free Aircraft inside the U.k.!
With a championship similar this y'all emphasise that the particular for sale is a 18-carat product as many people are afraid of buying software on eBay due to the many copies being sold. Besides, by capitalising the give-and-take FREE you depict extra attending to fact that shipping is free for this particular.
4. Don't SPAM! This is such an obvious rule but then many sellers still don't follow information technology and end up with listing titles like this:
Such titles are very hard to read and will result in low click-through rates. As well that, someone could written report your listing which could result in it being cancelled due to a policy breach. Not something yous want to happen when you lot have a long established GTC list upwardly and running with dozens or hundreds of sales accomplished!
5. Don't fill up the title with unrelated words just to make it 80 characters!
Sometimes less is ameliorate. And short titles can really improve click-through rates. If at that place'south not a lot to say about the item you sell, don't brand stuff up or practice keyword stuffing – it doesn't do any good at all.
Usually though y'all tin can fill upwards united nations-used characters by just roofing more features of the production or details almost aircraft or a complimentary gift y'all include with each purchase.
These are all basic guidelines and very simple to follow. Brand no excuses hither and just stick to them!
eBay also tells united states what nosotros should NEVER practice when writing product list titles. Breaking these rules can effect in the listing existence cancelled and even account bans in severe circumstances:
- Don't include false or misleading information.
- Don't include website addresses, email addresses, or phone numbers. The exception is in the auction of domain names.
- Don't use profane or obscene language.
- Don't use the post-obit words in an attempt to market or advertise your item:
o Prohibited
o Banned
o Illegal
o Outlawed
- Don't use any other descriptive word that may bring into question the legality of an detail by either governmental or eBay standards.
- Don't include brand names other than the specific brand name used past the company that manufactured or produced the item you're listing. This is chosen keyword spamming and isn't allowed on eBay. These types of listings volition exist concluded and the insertion fee for the listing automatically credited.
Again, this is all cocky-explanatory…
In the example of selling compatible items – i.e. items that can be used WITH branded products BUT themselves aren't branded – make sure you read eBay's policy on using brand names in cases like this.
The most important dominion here is to always employ the phrase "compatible with" before the bodily brand proper name in your list titles.
And so for instance, this ISN'T immune:
Apple iPhone v Auto Charger
You lot tin't use a title like this IF the charger is not made past Apple tree. What you should use instead is:
Car Charger compatible with Apple iPhone 5
See the difference? Skillful!
I know you'll say – but my competitors do this and their listings are yet live! Yes, I know that many sellers on eBay are breaching the rules Just exercise yous really want to take the run a risk of your listing existence pulled down for policy breaches? Only report any competitors who're using unethical practices and let eBay deal with them. Don't put your business concern at run a risk, in the long term it'south simply not worth information technology.
So these are the 'Practice'southward and Don'ts' of creating good eBay listing titles. Next, permit's take a wait at how best to structure your list titles.
The Formula of a Perfect eBay Listing Title
I myself am a very creative person so for me coming up with listings titles is super easy. But if you struggle to come up with them yourself, a good method is to follow a set structure for your titles, so here'southward a general formula you can stick to:
Product + Features + Benefits
three parts to take upwards the allowed 80 characters:
1) Product – every bit discussed before, kickoff your listing title with the product name, which is unremarkably your master keyword.
two) Features – it tin be the color, size, storage chapters, model – anything that is of import to your item and something that people search for. For example, if yous sell retentiveness cards, you definitely want to include information technology's chapters and type straight into the list championship every bit most people will use these two parameters when searching, e.g.:
SanDisk Meaty Wink card – 16GB | 100% GENUINE Uk Stock!
3) Benefits – after the product name & primary features, if yous still accept character infinite left unused, embrace the benefits/actress features or fifty-fifty shipping terms. Anything that makes your offer more valuable works hither, like:
- Complimentary Next Day Delivery!
- 100% GENUINE!
- FREE Gift Included!
- ii Year Warranty!
- 2 Spare Parts included!
- v Star Reviews on Amazon!
- More 10 000 SOLD!
- And and so on…
Information technology'southward not that difficult, right? Product + Features + Benefits
Use this formula and follow my Dos and Don'ts and I guarantee you'll exist writing SUPERB eBay listing titles in no time! It's non difficult at all, in one case y'all've mastered the basic fundamentals behind the procedure.
If you're running out of characters, you can ever consider using sub-titles likewise. Sub-titles can be used to describe your item more extensively or say to listing more technical data in cases where it's very important for the product yous sell (think laptops for example).
Sub-titles are not free though. For business sellers on eBay UK fees are:
- For Auction-style and Purchase it now – three to ten 24-hour interval listings: £0.35
- Purchase information technology now 30 twenty-four hour period listings: £1.05
In that location's no right or wrong way of doing this – IF yous really feel your listing needs a sub-championship, use it! If you lot can barely fill the 80 grapheme space in your master title, you probably don't demand information technology.
If you lot ask me – I believe that sub-titles DO increase click-through rates in almost cases, specially if you lot use that space wisely. At the end of the twenty-four hours your listing title + sub-championship IS your sales re-create! It's like a small AD for your listing. If information technology'due south skillful and enticing, more people will click on it.
And if you're running a GTC listing which should upshot in at to the lowest degree x+ sales per month, that £1.05 fee is not that bad, especially if yous're working with healthy margins.
Conclusions
Remember, this is a quondam chore – once you've written a good list title, it'south there for y'all to reuse over and over once more. And so take no short-cuts with this procedure as if you practice, you're simply leaving money on the table. How? Well here's how:
Imagine you make a clear profit of 10 pounds per item sold and the conversion rate from your listing is a abiding x%.
Let'southward say your list is seen by 1000 people and the desperately written listing championship produces a 1% click-through rate (so for every 1000 people that encounter your listing in eBay's search results, 10 click on it)… what affect would writing a dandy listing title that produces a two% click-through rate have on your sales and turn a profit? Allow's wait at the figures:
- Badly written listing championship – one thousand views, 10 clicks (1% click-through rate) = 1 auction (10% conversion rate) = 10 pounds turn a profit.
- Skilful listing championship – 1000 views, twenty clicks (ii% click through rate) = ii sales (10% conversion rate) = 20 pounds profit.
Therefore an improved list title has doubled your profit!
This is a simplified example of course just I hope you run into the DIFFERENCE a meagre i% in your click-through rate can make. With the poorly written listing championship you lot would end up making just one sale and be left with ten quid in your pocket, while with the proficient listing championship – 2 sales and 20 quid turn a profit.
So no matter what you lot think or how lazy you are, yous need to acquire to write proficient eBay listing titles so yous tin can reap the benefits of increased click-through rates, increased sales and ultimately – increased profit!
Thanks,
Andrew
Source: https://andrewminalto.com/how-to-write-perfect-ebay-listing-titles/